After reading a disturbing letter from a little girl who wanted Lego to tell her why their toys always let the boys be spacemen, shark hunters, and helicopter pilots while the girls had to own ice cream stores or rollerskate on the boardwalk in bikinis - the company needed to reprioritize. They had lost sight of their toy inspiring creativity no matter the gender or the aptitude to hunt under water. At least you can rollerskate down to SpaceX where you're a Senior Avionics Engineer who just happens to look great in a bikini now.