For 60 years, Barbie has inspired girls to be first.
The rate of female accomplishment is accelerating, but that work isn’t finished yet. There are still glass ceilings left to be shattered, but this generation of girls will be the ones to shatter them.
Today’s girls will be The Last Generation of Firsts.
We created a two-day pop-up experience in NYC coinciding with Barbie’s 60th Birthday and International Women’s Day. It was a journey through Barbie’s past, a celebration of the present, and a glimpse into how she could affect our girls’ futures. We expected 1800 people. 6000+ showed up. They waited 3.5 hours in the cold, many waited another 1.5 hours to take a photo in the digital box. The cops came…and left with their jackets lined with Barbie dolls.
While I was handing each kid their one free Barbie on their way out, a little girl couldn’t decide between a white lab coat doctor Barbie and one with pink hair and a leopard dress. As she deliberated, her mother whispered “Dear God, I hope she picks the doctor.” Her daughter spun around and said “Mom, why can’t this pink haired one be a doctor? She’s just on her break.”
Rock on little girl….
(I gave her all the dolls she could carry).