Simply Orange Juice and Lemonade are iconic, close-to-nature, artful products that believe the easiest way to make a truly premium product, is saying yes to simple.
We worked with the incredible team at Elastic to build what publications called "The Most Beautiful Orange Juice Ad Ever" (obviously better than EGOTing). Even the Academy-nominated composer Nicholas Brittel custom composed his beautiful masterpiece "Agape," for the spot to bring it to a magical place.
After the film launched we thought of new ways to create simple, artful expressions in culture and conversation. Everything from how we showed up on social, to partnering with Estelle colored glassware, to brunching in a pop-up orange grove in the heart of downtown Los Angeles.
We continued this principle of simple isn't easy, but it's worth it throughout the summertime launch of Simply Lemonade.